↧
PR Now Too Important to be Left to PR People
Hill & Knowlton released an interesting piece of research this week, suggesting that marketers were being asked to take on broader responsibilities because, as one of them put it, “CMOs are...
View ArticleBogus Survey of the Week
I suppose, to be fair to Myjobgroup.co.uk, it hedges a little on the real significance of this survey when it says that social media is costing the U.K. economy “up to” £14 billion in lost...
View ArticleVine’s PR value — not related to porn
Since it launched Vine last week, Twitter has found itself in an embarrassing porn news cycle. But that aside, Vine has some interesting applications for communications professionals. As Alice Chan,...
View Article